Lim

3.1 Phillip Lim Company Bio

3.1 PHILLIP LIM’S RAISON D’ÊTRE IS PROVIDING BEAUTIFUL EVERYDAY CLASSICS ACCENTED WITH A SENSE OF MADNESS. THE RESULT — COOL, EASY, CHIC LOOKS FOR MEN AND WOMEN THAT EMBODY YOUTHFUL ELEGANCE AND PERSONAL STYLE.

THE COMPANY’S VANGUARD VISION OF DESIGNER CLOTHING, ACCESSORIES, AND FOOTWEAR AT A CONTEMPORARY PRICE POINT OPENED UP THE ONCE DORMANT ENTRY—LEVEL DESIGNER MARKET. 3.1 PHILLIP LIM HAS ESTABLISHED ITSELF AS A RESPECTED BUSINESS MODEL AND IS SEEN AS A PIONEERING FORCE IN THE INDUSTRY. TODAY THE BRAND IS AVAILABLE IN OVER 400 BOUTIQUES AND DEPARTMENT STORES ACROSS 50 COUNTRIES, WITH FLAGSHIP STORES IN NEW YORK, LOS ANGELES, SEOUL, TOKYO, SINGAPORE AND HONG KONG.

“3.1 IS ABOUT CLOTHES THAT REFINE INSTEAD OF DEFINE. A REFINEMENT THAT’S A BIT CLASSIC IN ATTITUDE, BUT IMPARTS A SENSE OF INDIVIDUAL STYLE, WITHOUT LOOKING OR FEELING FORCED. CONFIDENT, CHIC, AND MOST OF ALL, EFFORTLESS.”

—— PHILLIP LIM

3.1 Phillip Lim Timeline

2005 — DEBUTED FIRST WOMEN’S RTW COLLECTION IN NY

2006 — AWARDED FIRST PLACE IN THE WOMEN’S DESIGNER ‘RISING STAR’ CATEGORY BY FASHION GROUP INTERNATIONAL

2006 — NOMINATED FOR THE PRESTIGIOUS FASHION FUND AWARD BY THE CFDA AND VOGUE

2007 — AWARDED THE 2007 CFDA SWAROVSKI AWARD FOR WOMENS WEAR.

2007 — JUNE — OPENED FIRST FREESTANDING 3.1 PHILLIP LIM NEW YORK CITY.

2008 — APRIL — OPENED TOKYO STORE.

2008 — JUNE — OPENED LA STORE ON ROBERTSON.

2009 — LAUNCHED MENSWEAR COLLECTION IN NY

2009 — OPENED SEOUL FASHION WEEK AND OPENED FOURTH AND LARGEST STORE IN CHEONDAM—DONG DISTRICT OF SEOUL.

2010 — OCTOBER — INVITED TO PRESENT SS11 COLLECTION AT DONGBIANMEN WATCHTOWER OF THE FORBIDDEN CITY WALL, BEIJING IN CELEBRATION OF THE BRANDS 5TH YEAR ANNIVERSARY.

2010 — OCTOBER — OPENED SINGAPORE STORE MAKING THIS THE 5TH OPENING IN FIVE YEARS.

2011 — JANUARY — SHOWED FIRST MENSWEAR COLLECTION OUTSIDE OF NY IN PARIS.

2011 — FEBRUARY — LAUNCHED FULLY EVOLVED ACCESSORIES COLLECTION.

2011 — NOMINATED FOR CFDA SWAROVSKI AWARD FOR MENS WEAR.

2011 — AWARDED GQ DESIGNER OF THE YEAR BY GQ CHINA MEN OF THE YEAR.

2011 — DECEMBER — OPENED HONG KONG STORE.

2012 — MARCH — LAUNCHED E—COMMERCE SITE.

2012 — JUNE — AWARDED THE 2012 CFDA SWAROVSKI AWARD FOR MENSWEAR.

2013 — APRIL — OPENED SECOND HONG KONG STORE AT IFC

2013 — JUNE — AWARDED THE 2013 CFDA ACCESSORIES DESIGNER OF THE YEAR AWARD.

2013 — Awarded ACE (Accessories Council) award for Accessory Design

2013 — September — Launched collaboration with Target in USA and Canada

2013 — November — Opened stand-alone stores in London and Beijing

2014 — January — Opened Shanghai store at Jing An Kerry Centre

2014 — March — Dressed The First Lady of The United States, Michelle Obama to meet The First Lady of China in Beijing.

2014 — April — Opened second Singapore store located at Marina Bay Sands

2014 — April — Launched Denim Capsule Collection

2014 — May — First Thailand store to open in Bangkok located at Erawan